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Health · Consumer Products2023Visit live site ↗
Full-page view of the iPurity websiteHover to browse

Role

  • E-commerce
  • Brand Website

Technology

  • WordPress
  • WooCommerce
  • PHP

The challenge

A wellness product brand needed to sell direct-to-consumer with the trust signals health buyers demand.

The approach

A clean commerce experience with education-first product pages, certifications up front and a frictionless checkout.

The results

  • Education-first product pages that earn buyer trust

  • Certifications made prominent where health buyers look

  • A simplified, frictionless checkout

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